Learning Objective

Most moving image texts compete for audiences in a busy commercial market.
Moving image texts can be promoted in many different media.
Marketing and promotional strategies are central to most of the moving image industries.
Most media producers and distributors are part of larger conglomerates and can call upon a range of different companies to help promote their products.
Audience responses are measured and fed back into future production and promotion
Most moving image production and distribution is expensive and risky.

Key Questions

• What methods were used to promote this text to audiences?
• Why were these methods used and not others?
• Who helped promote this text and why?
• Did audiences respond as the producers intended? If not, why not?
• Was media controversy deliberately fostered? Did it help or harm the text? How?